Director-Founder, Deeper Leaders
Adrian began Deeper Leaders out of a passion to help leaders explore deep questions about their organisations, their leadership and their lives. Whether working at individual, top team or organisational level, he loves to ask the questions leaders frequently neglect when caught up in the 'tyranny of the urgent' - questions that, when explored, unlock secrets to sustainable success.
He is a skilled developer of leaders and facilitator of top teams. Over the past 30 years, he has coached hundreds of senior leaders and worked with over 30 top teams to develop their effectiveness, focus their strategies and build resilience. He brings a combination of calm, compassion and challenge to his work. His clients have described his facilitation skills as world-class.
Adrian graduated in Biology Ecology at Durham University and held a variety of voluntary sector roles before his first leadership roles as a team leader in an international NGO and then as a manager in South London Jobcentres. It was there he discovered his passion for developing people and qualified as a training officer. He moved to an internal training consultant and coach role in local government a few years later. He qualified as an Investors in People assessor and developed a parallel internal standard by which departments would be assessed called Investors in Equality, which featured in a National Journal. Adrian was responsible for the Council’s Strategic Leadership Programme and a coaching skills programme that developed several hundred managers as coaches.
Experience and expertise
In 2000, Adrian began his freelance training and coaching career, and his clients included Deloitte, St John Ambulance and Roffey Park. He joined Roffey Park full-time in 2004 and worked there for 15 years, designing and delivering programmes for clients globally and across the sectors, including: Lloyds of London, Amlin, Raiffeisen Bank, United Overseas Bank (Singapore), Home Office, MoD, Hyde Housing, Hammersmith & Fulham, Macmillan Cancer Support, Christian Aid and Islamic Relief Worldwide. Adrian was Programme Director for Strategic Leadership at Roffey Park for seven years. During that time he developed a Strategic Cycle e-learning tool and a more focussed version of Open Space Technology, which has been used in the UK, Europe and Singapore to engage large groups of managers in tackling key strategic challenges. He was also Programme Director for Leadership 2025, Roffey Park's first positive action programme, that aims to develop a more diverse leadership in the Housing Sector. Adrian still works as an Associate of Roffey Park.
Adrian has published articles on leadership, emotional intelligence, resilience and diversity and has been quoted in The Times, Sunday Telegraph and on Forbes.com. He is also a visiting lecturer on leadership at a theological college in London.
Adrian is a qualified executive coach of senior leaders, up to and including Chief Executive. His coaching clients describe his approach as calming, centring and compassionate and value his ability to take them to a deeper level to build both confidence and resilience. His default style is learner-centred, but his clients also value his ability to bring in a model or concept at just the right time, to help make sense of their experience and to plot a way forward. He uses his Deep Questions Model™ to approach his clients’ issues and challenges in a holistic way, helping them achieve balanced success over their whole lives and not just at work.
Qualifications, accreditations and memberships
Diplomas in Performance Coaching, Training Management and Workplace Mediation
Chartered Member, CIPD
Certificates in Counselling Theory and Practice
Use of psychometric instruments: MBTI, Firo-B, HPI and Hogan Development Score (HDS),
Facilitator for the 2030 SDGs Game/World Simulation Workshop designed to help organisations engage with the UN Sustainable Development Goals, and explore the behaviour and action needed to create a fairer and more sustainable world.
A bit more about Adrian...
Adrian is married, has three grown up daughters and lives in South London. He is a keen landscape photographer, kayaker and squash player and is an active member of a large local multicultural church. With his wife Laura, he is in the process of setting up a not-for-profit consultancy to support church leaders in their role as leaders in their communities.